Canesten, Bayer Consumer Health Care and AnalogFolk set out to address a critical gap in young people’s education: the lack of honest, medically accurate information about vulvas, vaginas and common health conditions. The strategy was to help create an accessible, stigma-free learning experience grounded in truth, normalisation and body literacy. By partnering with the PSHE Association, the platform ensured teachers receive trusted, curriculum-aligned resources that empower informed, confident conversations.

We produced “The Truth, Undressed,” an education platform supported by free PSHE-approved lesson plans for secondary schools. Covering anatomy, BV, Thrush, Vaginismus, pubic hair and informed body choices, the lessons feature photographic images of real vulvas to challenge misconceptions and desexualise intimate anatomy. Designed to replace speculation with clarity, the campaign gives young people unprecedented access to accurate, empowering information.

A campaign of this nature needed specific and very considered production. Our all- female crew was joined on set by an intimacy coordinator, who provided a safe space on location for contributors to relax and share any worries or questions if they needed to. As ever, our mission to diversify content and its production led the way. In this case, we cast 10 diverse vulvas to show the reality of female anatomy.